About us

* We are Louis & Robert, two brothers with a passion. While studying at the Golf Academy in the USA, Louis learned all about grass and how golf courses achieve and maintain such high-quality lawns. Robert has a Masters degree in engineering; entrepreneurship is in his blood. LOUIS & ROBERT, OWNERS
Louis & Robert, owners

Our story

We recognised that most of us spend a massive amount of time and effort nurturing a beautiful, green, and healthy lawn. But without the right expertise, a lot of that effort goes to waste, and the outcomes are disappointing.

So, we developed a range of new products that take the guesswork out of achieving the perfect lawn – just order online, and we’ll ship them over. With the right products – in combination with handy instructional videos, personal contact, and advice – everyone can get a beautiful English lawn. Just like Downton Abbey.


Who is MOOWY?

You’ve got a question? We’ve got the answer.

Robert Hooft

Founder & CEO

Louis Hooft

Founder & Lawn Expert

Jorn van Valburg

Growth Marketeer

Steven Vergouw

Growth Marketeer

Gerrie de Wit

Team Leader Production & Warehouse manager

Our Promise

Do-it-yourself formula: products with supportive advice. Quality through expertise. The customer always comes first. Ease of use: from beginner to advanced.

Our mission

MOOWY wants to inspire and empower homeowners to relish their lawn & plant life.

Our vision

We from MOOWY believe that everybody should be able to enjoy a green & healthy garden easily.